Diamonds Direct Troy

Diamonds Direct, founded in 1995, is a direct-to-consumer destination retailer headquartered in Charlotte, N.C. The company’s vertically integrated concept allows retailers to cut out the middlemen and maintain direct involvement in the entire diamond process.

Today, Diamonds Direct is one of America’s largest and most successful jewelry companies, with 27 brick and mortar locations. Diamonds Direct backs its products with industry-leading guarantees and warranties, including its signature 110 percent lifetime upgrade.

Diamonds Direct is also a socially responsible company that thinks globally and acts locally. The company ensures all diamonds are ethically sourced via the Kimberley Process, and it’s responsible for hundreds of thousands of dollars raised for local philanthropies and cultural organizations that are critical to the communities Diamonds Direct calls home.