Face Forward

Local makeup artist Jessica Hayes shares her vegan and cruelty-free beauty must-haves

Jessica Hayes collaborated with Mob Beauty to create a matte lipstick, five shades of cream eyeshadow, a cream blush, and a powder eyeliner. Working with the brand’s co-founder Victor Casale (the former chief chemist and managing director of MAC Cosmetics) and his team, Hayes developed the products at the brand’s lab in Palm Springs, California. The lipstick, eyeshadow, and blush launched in late December at mobbeauty.com, and the eyeliner will be available at a later date.

Written by Rachael Thomas 

Photography by Gerard + Belevender styled by Giuseppa Nadrowski

Vegan and cruelty-free products have become a norm within the beauty industry, coming in forms ranging moisturizers and concealers to eyeshadows and lipsticks — but that wasn’t always the case, says makeup artist and eyebrow specialist Jessica Hayes. The Australia-born, Ferndale-based beauty expert — who goes by Jessica Haze professionally — began her career in the makeup industry in 2005. She started off in bridal and event makeup, using products containing animal ingredients. Hayes made the transition to using only vegan and cruelty-free products on her clients (and herself) around eight years ago. She now focuses on providing her services for fashion shows and editorial photoshoots. Locally, folks can book an appointment at Hayes’ microblading studio in Pleasant Ridge, and she also does brow shaping and laminating at Todd’s Room in Birmingham. Here, the beauty guru shares some of her favorite products that she uses in her own daily regimen.

Follow Hayes on Instagram (@jessicahazemua), and learn more about her microblading services at jessicahaze.com.

The Lip Bar Exact Arch Micro Brow Pencil

Hayes swears by this jojoba and argan oil-infused product, saying it gives a “nice little extra definition” to her microbladed brows. “I like all of my makeup to be very simple and effortless these days,” Hayes says, which falls right in line with The Lip Bar’s “maximum impact, minimal effort” ethos. “I have been using their products in my kit for a long time.” $10, at The Lip Bar, 1435 Farmer St., Detroit, 313-952-5198; thelipbar.com

Ilia Super Serum Skin Tint SPF 40 

“I’m completely obsessed with this ultra-dewy, radiant tinted moisturizer,” Hayes says. “Not only does this sheer-coverage tint give the skin an amazing glow, but it also has skincare ingredients such as plant-based squalane and niacinamide to [smoothen] skin texture and improve elasticity.” The multi-tasking product has racked up 14 awards over the past three years. It has been named Best Blue Light Sunscreen by Health.com, Best Complexion Product by Editorialist, and Best Clean Foundation by both Allure and Glamour, to name a few. $48, at Ilia; iliabeauty.com

Mob Beauty Volumizing Mascara 

“This is my absolute ride-or-die mascara,” Hayes says. “It creates really big, fluffy lashes, but the best thing about it is that it’s refillable.” Indeed, its eco-friendliness makes this product a standout; the mascara refill is made with 100-percent post-consumer recycled plastic, and Mob Beauty claims it uses 75 percent less packaging material than the industry standard mascara. $24+, at Mob Beauty; mobbeauty.com

Sunday Riley Luna Sleeping Night Oil

Before bedtime, apply a couple of drops of this Hayes-approved, soothing night oil. “It’s a sleeping retinol oil that helps calm redness, even skin tone, and leave your skin brighter and more radiant,” she says. Some of Luna’s key ingredients include trans-retinol, avocado and chia seed oils, and cape chamomile essential oil. $55+, at Sunday Riley; sundayriley.com

Freck Beauty Cheekslime Lip & Cheek Tint

Products that do double-duty as both a lipstick and blush have risen to popularity in recent years, and this item from Freck Beauty — which is infused with liquid plant collagen — is one Hayes recommends adding to your beauty lineup. “Another effortless product; I often reach for liquid and cream cheek products for a multidimensional glow from within,” Hayes says. “[You can] create a sheer tint of color or a big pop, depending on your mood.” $22+, at Freck Beauty; freckbeauty.com