From helping his mother bake and decorate cakes in his childhood home to now running a wildly successful business, Lincoln Alexander is making his mark on the cake industry. His business, Flour House Cakes & Co., opened in 2018 and was named one of the top bakeries in the Midwest by WeddingDay magazine. He’s been featured in Essence magazine and other publications, baked for celebrity clientele, his creations have appeared on The Tonight Show Starring Jimmy Fallon and he’s a season one winner of Disney’s Foodtastic on Disney+.
Alexander received much of his inspiration and talent from his mother, who ran her own small cake business out of his childhood home. He grew up watching his mother bake from the kitchen floor, admiring her ability to memorize all sorts of recipes passed down in the family through generations. As he got older, he started helping her in the kitchen. He enjoyed it and discovered he had a natural talent for creating and decorating. “Unbeknown to me, this childhood admiration would influence my creativity in the culinary arts as a young adult,” Alexander says.
Alexander has earned five degrees in business, education and public health, including a doctorate degree in public health — and taught as a public health professor while raising a family. Aside from “caking,” he is also a university dean of health sciences. Throughout
his career, he kept his cake-making passion alive.
“I wanted to attend culinary arts school and bake as my profession, but my parents encouraged me to go to college for a business degree,” Alexander says. “Thankfully, I listened, because I learned so much from my studies that has helped me with successfully running my business today.”
Flour House Cakes & Co. specializes in bespoke wedding cakes and confections for big events. Ingredients come mainly from local farmers and grocers. His cake designs vary greatly, but one thing that remains consistent is his goal to always push his creative limits and “think outside of the box.”
Follow L. Alexander on Instagram (@flourhousecakes).
Written by Anna Traver